A report looking into the perceptions of Broome as a tourist destination has recommended operators work towards a better online presence.
The $100,000 Broome and Kimberley Current Perceptions and Future Direction report was presented to about 80 stakeholders in Broome last week.
More than 70 per cent of those surveyed in Perth, Melbourne an... |
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The Shire of Broome Community Safety Working Group is continuing to make changes as it progresses towards a Community Safety Plan.
Anti-social behaviour in Chinatown is one focus of the Working Group, and this week work started on relocating the taxi rank at Paspaley Plaza from the entrance on Carnarvon St to the Short St side of the complex... |
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"We now know what we can do to make a difference in the short term and now industry and agencies need to respond.
"If we all focus on promoting the diversity of Broomes offerings (free experiences are as important as paid experiences), we can make an immediate difference to one of the major issues raised by the research.
&qu... |
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Report finds:
Information about Broome's tourism products and experiences is not easily accessible reinforcing a perception that there is little to do here
Camels on Cable Beach is a famous iconic image that consumers instantly associate with Broome - no other destination in WA has such a strong image that links directly to ... |
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Australia's Indigenous tourism provides fascinating insights into the life, art and history of one of the world's longest-surviving cultures.
Now a select group of Indigenous tourism experts has travelled to Europe to encourage more international visitors to experience Aboriginal cultural and heritage activities as part of their visi... |
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