ANW's Broometime video viewed 890k times

Written on the 13 April 2017

To coincide with the end of daylight savings on the East Coast and the opportunity provided by 1st April, ANW produced a short humorous video on Broome's (fictional!) plans to adopt its own time zone Broometime. The clip was released on ANW's Facebook page, and received an extra boost with Tourism Western Australia and Tourism Australia releasing a shorter version of the clip to their fans.

ANW's video had combined views of over 890,000 with a very engaged and positive response shown through likes and comments. This short campaign was also successful in driving traffic to the ANW website, with over 22,000 unique visitors in three days.