Broome business leaders banish 'the west season' for more friendly summer alternative

Written on the 14 November 2017

A top tourist resort in Broome has convinced business leaders to dump the words "wet season" from their promotional material and replace them with the more appealing "summer season".

The Cable Beach Club Resort and the Broome Chamber of Commerce and Industry have wiped the terminology that has forever been synonymous with Broome because they believed it was not tourist friendly.

Now they are on a mission to convince the town to do the same to improve what could be perceived as a rainy and bleak image during the off-season.

BCCI Business Directory

Search by:

Upcoming Events

Latest news

ASX 200 dividend count heads to record $72 billion on resources comeback

Australian company dividends are on track to soar to a record $72.3 billion in 2016-17 following a spectacular change of fortunes in the resources sector elevated a slightly improved profit season for industrials stocks and banks. Shareholders have pocketed almost all of the spoils of the estimated 18 per cent increase in earnings across the...

< Previous 409 410 411 412 413 414 415 416 417 418 Next >

Articles via RSS

Sign Up for the latest news & events

Does your business attract, recruit and retain staff by offering employment or work experience to young Aboriginal employees?
CLICK HERE to become a Working Together Employer of Choice.

Members

We are located at:

6 Napier Tce
(behind the Westpac bank)
Broome
WA 6725

Chamber office hours

Monday: 10am - 3pm
Tuesday: 10am - 2pm
Wednesday: 10am - 3pm
Thursday: 10am - 2pm
Friday: 10am - 2pm

Please ring for an appointment

Phone

(08) 9193 5553

After Hours

0410 967 509