Broome business leaders banish 'the west season' for more friendly summer alternative

Written on the 14 November 2017

A top tourist resort in Broome has convinced business leaders to dump the words "wet season" from their promotional material and replace them with the more appealing "summer season".

The Cable Beach Club Resort and the Broome Chamber of Commerce and Industry have wiped the terminology that has forever been synonymous with Broome because they believed it was not tourist friendly.

Now they are on a mission to convince the town to do the same to improve what could be perceived as a rainy and bleak image during the off-season.

BCCI Business Directory

Search by:

Upcoming Events

Latest news

TURNING ON THE LIGHTS - how pop up shops can rebuild main streets

Filling empty shops will increase patronage, attract further business and ultimately rebuild community and restore lease value. So why are landlords leaving their properties vacant? One of the fastest growing forms of marketing is cause-related, including in-kind sponsorship offering companies both large and small the opportunity to...

< Previous 866 867 868 869 870 871 872 873 874 875 Next >

Articles via RSS

Sign Up for the latest news & events

Does your business attract, recruit and retain staff by offering employment or work experience to young Aboriginal employees?
CLICK HERE to become a Working Together Employer of Choice.

Members

We are located at:

6 Napier Tce
(behind the Westpac bank)
Broome
WA 6725

Chamber office hours

Monday: 10am - 3pm
Tuesday: 10am - 2pm
Wednesday: 10am - 3pm
Thursday: 10am - 2pm
Friday: 10am - 2pm

Please ring for an appointment

Phone

(08) 9193 5553

After Hours

0410 967 509