Charlotte Durack explores new agricultural frontier

Written on the 1 December 2016

THE Duracks pioneered cattle stations in the Kimberley and now a fourth generation of the family is exploring a new frontier for agriculture in the digital world.

Using her background in design and advertising, Brisbane-based Charlotte Durack saw a gap in the market to help agribusinesses position themselves for the online world, where farmers now have a direct route to the consumer.

Hoping to capture the growing niche, she developed AgriCreative to offer businesses a range of services from digital and eCommerce solutions, branding, web creation and design.

"Australian agriculture is rapidly evolving," Ms Durack said.

"As the global demand for traceability of supply grows, the agricultural industry is entering a digital awakening.

"I saw a need to help the sector gain the tools to run a successful business online and leverage them to compete in the digital world."

With Australia tipped to become "Asia's food bowl" she said the need for a digital presence is more important than ever as consumers seek more information about their food.

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Source: The Courier Mail