Charlotte Durack explores new agricultural frontier

Written on the 1 December 2016

THE Duracks pioneered cattle stations in the Kimberley and now a fourth generation of the family is exploring a new frontier for agriculture in the digital world.

Using her background in design and advertising, Brisbane-based Charlotte Durack saw a gap in the market to help agribusinesses position themselves for the online world, where farmers now have a direct route to the consumer.

Hoping to capture the growing niche, she developed AgriCreative to offer businesses a range of services from digital and eCommerce solutions, branding, web creation and design.

"Australian agriculture is rapidly evolving," Ms Durack said.

"As the global demand for traceability of supply grows, the agricultural industry is entering a digital awakening.

"I saw a need to help the sector gain the tools to run a successful business online and leverage them to compete in the digital world."

With Australia tipped to become "Asia's food bowl" she said the need for a digital presence is more important than ever as consumers seek more information about their food.

Read More...

Source: The Courier Mail


Upcoming Events

Latest news

Projects, Jobs in pipeline

Sheffield Resources' Thunderbird mineral sands project would be at a site on the Dampier Peninsula, between Derby and Broome Several multimillion-dollar projects lining up in the Kimberley are set to generate hundreds of new jobs and bolster flat economies in Broome and Derby. The pipeline of prosperity is almost ready to flo...

Read More

Articles via RSS rss

Sign Up for the latest news & events

Does your business attract, recruit and retain staff by offering employment or work experience to young Aboriginal employees?
CLICK HERE to become a Working Together Employer of Choice.

 

Members

We are located at:

6 Napier Tce
(behind the Westpac bank)
Broome
WA 6725

Chamber office hours

Monday: 10am - 3pm
Tuesday: 10am - 2pm
Wednesday: 10am - 3pm
Thursday: 10am - 2pm
Friday: 10am - 2pm

Please ring for an appointment

Phone

(08) 9193 5553

After Hours

0410 967 509