Cruise ship passengers to receive a colourful welcome at Port

Written on the 31 August 2016

Thanks to Kimberley Ports, passengers arriving in Broome on cruise ships in future will experience a more colourful and appealing welcome.

With input from Tourism WA, shipping containers with fabulous photos of Broome tourism icons emblazoned on them will be positioned on the wharf to greet our visitors. This initiative is just one of numerous actions being encouraged by Cruise Broome to ensure that Broome remains highest on the list of priority ports for cruise ship companies operating in West Australian waters.

Western Australia leads the huge growth of the cruise industry in Australia and Broome, along with Exmouth rank as the most desirable ports by cruise ship passengers.

Broome is set to benefit from a large increase in the numbers of cruise ship visits next year.  Already, seventeen ships are scheduled to visit and that number may well increase as a result of Cruise Broome's representation at the recent Cruise Exchange in Perth.

Cruise Broome is also now a Member of the Australian Cruise Association, providing Broome with access to the 20th Anniversary Conference of the Association. Shayne Murray, Chair of Cruise Broome is our delegate at the Conference and will no doubt take best advantage of this great opportunity to represent Broome to key representatives from the cruise ship industry.

With input from Tourism WA, in November, Broome will benefit from a "Cruise Ready Workshop".  Conducted by Michael Mihajov, Destination Manager for Carnival Cruises., the workshop will offer participants key  insights into how Broome can be better prepared to welcome cruise ships to Broome.

Volunteers are a key part of Broome's participation in cruise ship visits and will be catered for with training courses, also conducted for Broome by Tourism WA during October.

For retailers in Chinatown, a training workshop will be conducted by the Chamber of Commerce to assist staff with the steps which need to be taken to ensure that small retail businesses benefit from the visit of cruise ships.

In 2017 Cruise Broome will be conducting several new tours for cruise ship passengers, with a focus on indigenous art, the history of Broome and the pearling industry.

New "Welcome to Broome" brochures are also underway for distribution to all cruise ship passengers.

Enquiries regarding cruise ship visits can be directed to Melva Stone, Cruise Ship Coordinator, at the Chamber on 9193 5553.