For Australia's Pearl Farmers, the Wild Is Their Oyster

Written on the 16 November 2016

BROOME, Western AustraliaExploring one of the planet's most isolated coastlines from the bunk bed of a working pearl boat, with its smell of marine diesel and dead fish, is not your average luxury cruise.

But as China has cornered much of the global market with mass-produced pearls, traditional pearl farmers from Australia to Indonesia are using ever more inventive sales tactics to stay afloat. They are targeting ultrawealthy buyers for whom a highly customized shopping experience matters almost as much as the price tag.

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Source: Wall Street Journal