New brand to showcase WA producers to the world

Written on the 18 October 2016

A new brand promoting Western Australian produce to overseas export markets is set to help firmly put the State's agrifood sector on the world map.

Western Australia Worth Sharing is a $8.1 million, three-year funding initiative by Royalties for Regions through the $350 million Seizing the Opportunity Agriculture project.

Member for the Mining and Pastoral Region Dave Grills MLC welcomed the launch of the campaign on Friday, which will highlight WA's premium agrifood produce, grown in clean, fresh air, under blue skies and bathed in sunshine.

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