Twiggy's Harvey Beef partners with cattlemen for new brand

Written on the 26 March 2017

Andrew Forrest's Harvey Beef has announced a multimillion-dollar partnership with the Kimberley and Pilbara Cattlemen's Association to produce "Rangelands" brand beef.

The Minderoo-owned company made the announcement yesterday at the association annual field day and conference in Onslow.

Under the deal, hand-picked northern cattle producers will be required to adhere to strict animal welfare standards, as well as hormone and chemical-free status, to deliver an exclusive beef range of mince, sausages and burgers.

Harvey Beef head of livestock Kim McDougall told the gathering the brand would be available soon from WA supermarkets, with an eye on the burgeoning Asian markets.

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Source: The West Australian