Starting a new business, or need to check yours is still up to date? A marketing plan is critical to ongoing business success. This hands-on workshop will help you develop an in-depth marketing plan and help you co-ordinate all your marketing efforts and ideas, and deliver the right products to your customers.

Topics covered in the workshop include:

• How to analyse your market
• Defining who your customer is
• Knowing your competitors
• Developing a planning framework
• Financial analysis and budgeting
• How to promote your business
• The four P's - product, price, place & promotion)
• Smart goal setting
• Action your plan
• Measuring your success

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